A contrasting narrative would be the story of the first Star Wars film: A New Hope as the narrative structures of this film are clear, concise and stick to the conventions of narrative. Almost instantly the audience are introduced to the villain, damsel, hero and several companion characters, a prime example of Propp’s theory. The use of typical conventions gives the audience a sense of knowing, and this helps the director sell the genre. The unrestrictive narrative lets the audience see what all sides are doing. They see Darth Vader (the antagonist) hunting for the Droids, which Luke (Our protagonist) has just bought. Fear of the inevitable fate of Luke puts the audience at the edge of their seat. The story is the journey of Luke Skywalkers path to becoming a Jedi, a physical as well as meta-physical journey is undertaken by the Protagonist. A sense of attachment is created with the hero, which is heightened by the film being open ended (No surprise when you consider the 2 sequels and 3 prequels)
Audience
The production of too many useful things results in too many useless people. ~Karl Marx
In 1920, the first commercial radio station was opened.[1] The golden age of radio had hit its peak with 22 Million American homes with a radio by 1935 .[2] After World War II the new demand for luxury that was denied during the war opened the flood gates for television.[3] During this era, media was limited to the newspaper, the small number of radio stations and even smaller number of television stations. Audiences then were easy to capture due to this mass audience and their fascination with new technology. Today 99% of people (in the US) have a TV in their house, and on average spend 9 years stuck to its screen (based on a 65 year life). The 1990’s saw the explosion that is known as the Internet, and today a quarter of the earth use it. [4]
With this continued advancement media is literally forced into every single area off life as access to it becomes incredibly easy, people have the ability to watch/play/read/ what they want, where they want, when they want, how they want and even if they don’t want. This leaves audiences diversified and much harder to target by producers and advertisers.
“Every day new technology is tearing down old ways of doing business, in the process it is driving us away from a mass media where news and entertainment was centrally controlled.” Rupert Murdoch (Obviously upset about his loss of power can control)
There is no question about the vast rate at which Humans consume media. Yet the way in which they do it is amazingly varied; Independent news groups can broadcast over the internet giving people a different point of view. A phone can store thousands of songs, browse the internet, watch TV and play games making it impossible to be targeted due to the difference sources of media. Sky’s ads can be paused, then fast-forwarded, on their own technology. It’s a wonder why advertisers pay them. However due to this the corporations are forced to up their monopolisation and attempt to capture the advancing technology which is hopefully going to stay one step ahead of them.
[1]- http://en.wikipedia.org/wiki/Radio_broadcasting
[2] - http://www.cybercollege.com/frtv/frtv018.htm
[3]- http://www.tvhistory.tv/1946-1949.htm
[4]- http://en.wikipedia.org/wiki/Internet
Audience profiling
http://www.thinkbox.tv/server/show/nav.914
However, whilst similar the lines between women of differnet classes are slightly more blury when it comes to media. Partialy beause house wives are common throughout the class system and this creates and audience off women at home with children, regardless of class. However, when it comes to reading ABC1 women are rarely read the news paper whilst C2DE women tend to read The Sun newspaper, although it's only for entertainment. Again all women enjoy reading magazines, with more upper class women reading beauty mags rather than gosip and celebraty mags that C2ED women seem to prefer.
Production; Equipment and Persons
Task 7 – Production; Equipment and Persons
People
When producing content for the screen, many things have to be taken into consideration before hand. Who? What? Where and when are all essential in producing quality footage. Now I will create a short report on the equipment and software we will be using, also the people and places involved.
First of all, we need to put faces into the production. We are working in teams of three (Me, Eddie Lawson and Curtis Pearson), so naturally we will make up the actors. As there are four characters in our production, one person will need to take up the role of ‘The Ninja’ whilst taking the part of ‘Gangster 1’ in another scene. The remaining members of our team will play two other characters, ‘Boss and Gangster 2’. The garage door featured in the last scene is not automatic so we will need a stagehand to open the garage door from the outside as too create the last scene.
Equipment
Once everything and everyone is in place, we need technical equipment to record the production. For filming, school will provide a Panasonic AG-DVX100B video camera. This camera has several
features that we will take advantage off, such as ‘Edge enhancement for easy focusing’ which will be a great advantage when filming quick actions scenes, ‘Precision wide-angle Leica Dicomar lens with Servo/Manual Zoom’ is another feature that will allow our film to have greater quality and control over shots, plus a firewire connection is essential to connect to the Mac computers in school.[1] Theses are just a few features that make the AG-DVX100B a brilliant piece of kit for our needs. As well as the video, we will need to record the audio separately to ensure a high quality of sounds. For this, school will provide an Edirol R-09HR, Wave/Mp3 recorder, this fantastic piece of equipment records high quality audio with its high-sensitivity stereo condenser microphone. It compact and light weight build makes it great for taking out and about whilst filming.[2]
Software
Once the production is filmed we will need to edit it into the final product. For this, two main programs were used. iMovie HD Mac’s prime video editing software. We used this to import the footage, cut it down to the best takes and put it in sequence. iMovie was adequate for simple editing, however for a more extensive array of effects and greater control over the editing processes, Adobe After Effects was used. This program has a much more wide range of footage manipulation effects when compared to iMovie, it also gives the user much more control over how the effects are used and applied to the footage. Unfortunately, the overall quality of the footage will be lessened with the transfer between different programs, however it is a small price to pay
[2] - http://www.amazon.com/Edirol-R-09HR-High-Resolution-WAVE-Recorder/dp/B0016MLUKU
Task 8 (P1, M1, D1)
Proposal
Objective: Below is the proposal for a short film that aimed to use a simple, obvious narrative of a chase too create enigma, action and demonstrate the advanced editing software, Adobe Aftereffects. This will be achieved through the use of varied conventions, some typical and some broken, this will add to the enigma as well as help portray the action.
Setting: The majority of the scenes are in a shadowy, disused garage. The chase scene is set in a forest, which isn’t as safe as it seems.
Time Duration:
Description: Overall, the film is about ‘The Suitcase’ and the attempts of one suspiciously shady individual to get a hold of it. As the film pans out, the audience realise that this man is in fact in complete control of the situation, playing both sides of the coin. The film is made up of four distinct parts, comprised of several scenes. Firstly, a slow paced interrogation scene will set the scene and explain the situation, these shots will use low key lighting too add to the shady and mysterious feel. Plus, the camera will be directly on the character in the chair, deliberately cutting out any distinguishing features of the ‘Boss’, adding even more to the enigma.
A fast past chase scene makes up the action and is put together using a variety of camera shots. Two tracking shots, cut into each other at a fast pace will signify the chase. The shot of the Ninja running will feature fast paced music and a shaky camera, whilst the shots of the gangster making his way through the forest unknowingly will use a still shot, with very slow, peaceful music, This juxtaposition is used to add a sense of tension, also the contrasting music and nature of the characters offers a level of comedy. The final scene returns to the opening location, only this time with a new Gangster in the chair. The final scene is highly emotive, and uses edited lighting to portray that. As the ‘boss’ leaves the scene, high key lighting signifies his accomplishment.
This short film is also an attempt at using advanced editing software. Two major effects were used, one to highlight the Ninja Sword and another in the final scene to enhance the lighting. These effects give the production an air of professional editing, as well as offering experience.
Remarks:
· The identity of neither the Ninja or the Boss is never revealed
· The contents of ‘The Suitcase’ are never revealed; this is done as homage to Quentin Tarantino’s ‘Pulp Fiction’ in which a similar suitcase is used and never revealed.
Proposed Sequence Sample of Events:
1. Opening flashback that introduced the ninja and his target, loud heartbeat, black and white, heavy on distortion effects to connote that everything not necessarily as it seems.
2. First interrogation scene, Character being asked about ‘The Suitcase’ by the unidentified ‘Boss’, who has him killed by the Ninja.
3. Wide shot of field, Ninja appears as if out of nowhere and runs towards Camera
4. Two tracking shots quickly cutting between each other fast and slow paced juxtaposed.
5. POV shot, the Ninja watches his target approach
6. Panning shot that end up at low angle shot of Ninja. Pans from the suitcase on the floor, up the Gangsters body to reveal the Ninja in a tree above who draws his sword.
7. Second interrogation scene, this time with the Gangster from the previous scene who has obviously been attacked, the Boss had him killed by the Ninja, at this point it should be obvious that the Boss had been controlling the Ninja as well as the Gangsters, all too his own gain.
8. The Boss proceeds out of the Garage, suitcase in hand.
Closing screen shots: Logo fades in and out leaving only the title behind, credits roll.
Production Schedule
Task 12 (P1, M1, D1)
Evaluation
Our purpose with La Valise was too produce a short film that paid homage to several genres such as Film noir and suspense/thriller. We tried to achieve this through effective use of costume, effects and shots. Secondly, we wanted to use narrative tools to tell a story that got the audience to think. Personally, I feel that the overall purpose was achieved, in that we successfully applied conventions that signify genre. Also, in my own opinion I felt that the way we presented the narrative successfully gave feelings of enigma and suspense. Unfortunately, I knew what the story was so I could not give a unbiased opinion on weather the narrative was perceived that way to an audience.
Once we gathered some feedback from our audience, I felt that the narrative (or the way that it was presented) confused the audience, which achieved the goal of making them think, but in an oppositional way to what we wanted. On the other hand, I think that this could be avoided in future with better acting and more explanative dialogue, because as it stands the dialogue is a key point that I feel was let down with our team’s poor acting skills. Nether the less, Praise was given to the cinematography and the audio used in the production. This was always a main focus point of the production, with narrative taking a back seat. I believe this is obvious from feedback we received.
Whilst producing our short film, the issues of representation were not taken into account as we were not aiming to give out a message. However, in hide sight I believe that the characters involved stuck to existing expectations of how such characters are portrayed, such as a Ninja being a fast, nimble assassin. The music played a huge part in connoting the mood of a scene. An example would be the chase scene which was characterised by the juxtaposed music beds. Another would be the last scene which has The Boss leaving the scene, with suitcase in hand. The use of a very emotive music bed added a layer of atmosphere to the final scene which helps connote the mood of The Boss.
Locations were just as important. The interrogation scenes took place in a garage and was shot too make it look a lot smaller that it was, this was too connote the gritty, dark and mysterious mood that we wanted from the scenes. For the chance scene it was important to have a wide space, and for the two characters to be isolated. The wood that we filmed in was perfect. Also, this gave us the advantage of using a more exotic location, when compared to previous productions and the surrounding area.
As previously mentioned the dialogue was an essential part of progressing the narrative and I feel as though it was let down through acting, however it was appropriate and gave a sense of character, through The Boss character having much more authoritative dialogue, and with the other Gangsters having more broken and fearful speech, as if threatened. If the acting was improved then this would have been much more effective. Lastly, the look and feel of the production mirrored the genre that we wanted to play homage too, for example the interrogation scenes were purposefully filming in low key lighting and edited to be B&W in an attempt to emulate the look of Film Noir, which was backed up by the costumes used. However, as we wanted to play around with the conventions of genre, not all the film was shot in this way, and by the end colour seems to fade back into the screen, signifying the ending and good fortune for The Boss.
As our aim was to play homage to different genres whilst still having a sense of uniqueness about the production, we had to take into account the conventions that are typical of genres such as Film Noir and Thriller/suspense. Things such as low key lighting and Black and white effect were used to emulate the look of film noir. Whereas the emphasis on music bed to connote the mood and quick action are typical of the thriller genre. All of theses things were used within our production and I believe that the cinematography and key elements would have been very similar in a professional product. The use of enigma was a very key aspect in our production. This was put to use through several aspects such as a non-chronological narrative and not showing The Boss’s face. I think that this helped enforce the aspects of suspense that we tried to apply, as well as enhance the audience experience. Although, I think that the non-chronological narrative was one of the main reasons some people were confused. Those, coupled with bad acting, were the only faults that brought about the confusion. As our production was a short film, we didn’t have enough space to establish characters or a multi strand narrative, both of which would have been applied if we had more screen time to work with as they can be applied to add more enigma and genre conventions.
Personally, I feel that this production has given me a few new skills, such as better camera controlling skills as for the final shot I had to pan and track, whilst making sure to get the suitcase in shot. It was difficult and involved several takes, but I feel achieved with the final product. As a team we are used to working together so everyone pulled their weight and listened to each other. However, as time constraints were becoming an increasing issue I feel that without me pushing the team then we wouldn’t have completed the product in time. In the end, each member played a key role and the final product would not have been possible without everyone working together the way we did.
For our next production I think that we need to focus a lot more on believable acting and effective story telling, as this is what let this last production down. It would be a consideration to involve a wider team as to gather more skills and the possibility of better acting. Apart from that, I feel that we were very successful with the production, and the final product is something I have pride in, which means a lot to me.
D1 Critical evaluations of single camera productions are fluent and arguments are supported using elucidated examples and the correct subject terminology.
ReplyDeleteTargets:
Try and introduce some new language into task 3. Mention objective and subjective and restricted and unrestricted narratives and explain why they are used.
Make sure your sentences structure is ok, there are some examples of you point losing its meaning because of bad sentence structure.
Generally outstanding work, comfortably in the distinction bracket. Your analysis is sophisticated and your presentation is slick - superb!
Health and Safety Paperwork?
ReplyDeleteDistinction….
D1 Critical evaluations of single camera productions are fluent and arguments are supported using elucidated examples and the correct subject terminology.
D2 Single camera production planned to a quality that reflects a near-professional standard, showing creativity and flair. Work has been carried out independently and reflects professional expectations.
D3 Within the production there is evidence that the technical quality reflects near professional standards, taking in to account the equipment available. The production shows creativity and flair and the students has shown great independence in striving to meet professional expectations.
You also need to complete your storyboard and production schedule.
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