Task 1(P1, M1, D1)
Market research
Market research is a very important part of researching the media. Audience data is collected to get an overview impression of the public. This enables producers to target a certain audience and appeal directly to them this is called audience awareness. The product reach is how far the product spreads, who it ‘reaches’. Audience profiling is way to categorize certain audience, be it by age gender race or any other relevant category. Barb, is a company that collects this sort of data, Barb helps Media Company’s by collecting data that helps them appeal to the right people.
Here is some data that BARB collected on the 7th of the 9th 2008
They also collets consumer behavior data, which describes the viewing behavior of the audience; when they watch TV and what they watch is all very important in the understating off the audience. Another thing that the producers use to help them is the audience attitudes, which is the audience’s reaction to the product. A company called, the British Market Research Bureau,2 collect this information. One of the most important aspects of research is competitor analysis. It is essential to gather information on the competitors so that you know what they are doing, and can do something different or better. Advertising is the backbone of any product, it is what gets the product into the public eye, and so researching it is obviously very important. The placement of advertisements is very important, be it on billboards, on TV in films or anywhere else where a product can be advertised. Theses places need to be looked into to see how many people will view them and what impact they will have. The effects of the advertising may differ from place to place.
Task 2(P1, M1, D1)
Production Research
To make a successful product, the producer will need to research into a lot of different aspects of producing their product. Such as the content, the stuff that make up the whole of the final product. Research into content involves speaking to the audience, finding out what they want from the production, also looking at other products of the same type to see how they did things. This helps as then you have an idea of what the audience want and what they expect from a show off this type. Also, the other thing behind making a successful production would be the resources. Fist of all, a production needs people. People to operate behind the scenes, personnel, are just as important as the people on camera, talent. The personnel operate everything from the audio to the camera work, and researching into the personnel is important as the producer need to know who is going to be operation the equipment behind there production. The talent are the people who are appear on the production, the presenters, the guests and anyone else who appears on the final production. Research into these people is essential as these are the people who will make or break the production. Auditioning is the main way to gather information on possible talent. For everything to work, you need to take into account the cost of everything. Everything from equipment to personal, from locations to advertising all costs something. If the cost of a production exceeds the funding then the production cannot continue, the production will not be viable. This brings me onto the next point of product research, is the product even viable? Is it possible to travel to a foreign county? In a giant blockbuster movie production yes, but in a student made production, not really. Last but certainly not least, is placement. Where are you going to show your product? Will it be an Internet broadcast, or a late night TV show? Audience is very important to incorporate into the placement of your product, if your product is aimed at teenagers, it will not be placed in the early morning slot, as stereotypically, teenagers tend to stay in bed until the afternoon.
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